Enterprise loyalty, without the complexity
Wallet-first loyalty, family sharing, gamification, and no-code automation. Features that enterprise platforms charge a fortune for, at a price that works for growing businesses. Integrates seamlessly with our business growth solutions.
Digital Wallet Passes
Your customers' loyalty cards live right in Apple Wallet or Google Wallet. No app to download, always accessible, and automatically updated.
Member
Sarah Johnson
Points Balance
2,450
Status
Gold Member
Next Reward
550 pts away
Points Economy & Tier Management
A complete points system with expiration, reservations, and clawback handling. Plus sophisticated tier management with automatic progression and entitlement grants.
Points Economy
Flexible Earn Rules
Award points per dollar, per visit, or per action with custom multipliers.
Point Expiration
FIFO-based expiration with configurable policies and grace periods.
Multi-Currency Balances
Support different point types (loyalty points, bonus points, promotional).
Reservations & Clawback
Hold points during checkout and handle returns automatically.
Tier Management
Auto-Progression
Members advance automatically based on spend, visits, or points earned.
Multiple Threshold Types
Qualify by annual spend, lifetime value, points earned, or custom metrics.
Tier History
Track member journey through tiers with full historical data.
Entitlement Grants
Automatically grant benefits when members reach new tiers.
Family & Group Sharing
The most sophisticated relationship modeling in the loyalty industry. Support for households, corporate groups, and custom relationships with configurable benefit propagation.
Growth Plan & AboveHousehold Accounts
Family members share tier status while maintaining individual point balances.
Corporate Groups
Employee benefits that extend to family members with configurable sharing rules.
Benefit Propagation
Tier benefits automatically flow to connected members based on role.
5+ Group Types
Household, corporate, referral, franchise, and custom relationship types.
Shared Gold tier
Own points, shared benefits
Network bonus linked
Gamification
Drive engagement with badges, challenges, streaks, and leaderboards. Turn loyalty into a game your customers want to play.
Growth Plan & AboveBadges
5 rarity levels (common to legendary) with custom unlock criteria and visual assets.
Challenges
Time-limited goals with automatic reward fulfillment on completion.
Streaks
Track consecutive visits or purchases with bonus multipliers for maintaining streaks.
Leaderboards
Rank members by points, purchases, or custom metrics with privacy controls.
Entitlements
Go beyond points with non-monetary benefits. Discounts, fee waivers, priority access, and custom entitlements that make your loyalty program truly valuable.
Growth Plan & AboveEntitlements can be granted automatically based on tier, earned through challenges, or assigned manually. They integrate with your e-commerce checkout for automatic application.
Discounts
Percentage or fixed-amount off purchases
Fee Waivers
Waive shipping, service, or membership fees
Priority Access
Early access to sales, events, or products
Feature Access
Unlock premium features or content
Store Credit
Automatic credit grants on milestones
Custom Benefits
Define your own entitlement types
Member Birthday
Triggers on member's birthday
Award 2x Points
Double points for 24 hours
Send Notification
"Happy Birthday! Enjoy 2x points today"
Rules Engine
No-code campaign automation. Create complex loyalty campaigns with event triggers, conditions, and actions — no developers required.
Growth Plan & AboveCoalition Networks
Create partner ecosystems where members earn and redeem across multiple businesses. Perfect for shopping centers, franchise networks, and business associations.
Scale Plan & AbovePartner Networks
Create networks where members earn and redeem across multiple businesses.
Point Transfers
Members transfer points between partner programs with configurable exchange rates.
Transfer Constraints
Set limits, fees, and approval workflows for inter-program transfers.
Revenue Sharing
Automated settlement between coalition partners based on point flows.
Opterra Scanner
Ready to scan
PWA Scanner
A browser-based scanner that works on any device. No hardware to purchase, no apps to install, and minimal training required.
Any Device
Works on any phone or tablet with a camera
5-Minute Training
Simple interface that staff can learn immediately
Offline Mode
Continues working even with poor connectivity
Analytics & Insights
Understand your customer relationships with powerful analytics. Track engagement, measure ROI, and optimize your loyalty program with data-driven insights.
Total Members
2,847
+12% this month
Retention Rate
87%
Avg. CLV
$342
Tier Distribution
Better together with our Business Growth Solutions
The Opterra Loyalty Platform integrates directly with our CRM, marketing automation, and review management tools. Loyalty data feeds into your CRM, triggers automated campaigns, and helps you understand the full customer lifecycle.
Ready to grow smarter?
Whether you need better lead generation, a loyalty program, or the full suite — we'll build a system that works for your business. Schedule a free consultation to see how we can help.
Now accepting integration partners • Founder pricing available